Creating New Earnings Opportunities
KeyHolder, which integrates the planning, production, development and monetization of a wide range of IP (talent, artists and content), centered on Nogizaka46 as its core IP, is advancing initiatives to further expand its medium- to long-term earnings opportunities by leveraging the earnings power of its existing IP. The Company is broadening the activity domains and monetization opportunities of existing IP such as Nogizaka46, SKE48 and Novelbright. It is also expanding Video Production Business beyond traditional variety show production into dramas, films, distribution and overseas projects, while seeking to expand its social media advertising and digital marketing operations in Advertising Agency Business. Over the medium to long term, the Company aims to strengthen and develop its existing businesses through collaboration with external companies, use of big data from its fan club platform, the introduction of new technologies, the acquisition of creative talent and the reinforcement of its promotional capabilities. Beyond these initiatives, it has positioned the development of fully proprietary IP, for which it itself holds the rights and which offers multiple monetization opportunities including global expansion, as a future strategic theme. At present, many of these initiatives remain at the discussion and consideration stage, and the timing and scale of their specific earnings contributions remain unclear. Nevertheless, the direction of gradually building new sources of earnings while leveraging the earnings power of existing businesses has become clearer than before, representing a key consideration in assessing the Company’s medium- to long-term earnings potential.